OpenAI introduces business profiles for ChatGPT
OpenAI is launching a beta feature for US e-commerce companies to manage product data and deploy AI agents within ChatGPT.
OpenAI is launching a beta feature called "Businesses in ChatGPT" to allow companies to manage profiles within the conversational interface, according to The-decoder. This new tool enables businesses to update information, manage product feeds with pricing, and track website clicks. Eligible US e-commerce providers can also deploy AI agents to answer customer questions and assist with product comparisons. Matthias Bastian reports that Shopify merchants can connect their stores directly to the system. OpenAI intends to expand these features to more industries and markets over time.
Why it matters
This shift moves local discovery from search engines to conversational interfaces. For Swiss companies, the immediate impact is limited because the beta currently targets US e-commerce providers. If OpenAI expands to Europe, your digital presence will depend on how well your data integrates with AI models rather than traditional keyword density. You will need to manage two distinct types of visibility.
- Optimising product feeds for AI agents instead of just search engines.
- Monitoring how often your brand is mentioned in automated conversations.
- Integrating Shopify or similar platforms to sync real-time availability.
What to watch
Monitor how OpenAI integrates these profiles with advertising. If businesses can pay to be recommended in chats, your marketing budget will need to shift from search engine optimisation towards AI agent management. You should also audit your current product data. Clean, structured feeds are essential if you want your inventory to appear accurately in these new conversational directories.
Within twelve months, search traffic will drop as agents bypass websites entirely. This happens if LLMs move from providing links to executing direct transactions through your data feeds.
Key takeaways
- Visibility will depend on data integration rather than keyword density.
- Marketing budgets may need to shift from SEO to AI agent management.
- Structured product feeds are required for accurate inventory representation.
Frequently asked
When will these features be available for Swiss companies?
The current beta targets US e-commerce providers. We do not know when OpenAI will expand these features to the European market.
How does this change my current website traffic strategy?
You will need to manage two types of visibility: traditional search engines and conversational AI models. If LLMs begin executing transactions directly through your data, direct website traffic may decrease.