Popular pages
Common sections
Ask with AI Beta
Ask anything about our services, process, pricing or how we can help. The guide answers, asks what it needs to know, and recommends — without leaving the page.
Example prompts
Case study · ArtCraft
ArtCraft sells Pakistani craft — blue pottery, Multani crockery, ajrak — from a store in Multan and at artcraft.pk. The work made the products findable by the things people search for, not only by the shop’s name, and made the business profile part of the same route.
Every figure on this page is read from ArtCraft’s own Google Search Console (web, three months from 17 May 2026) and Google Business Profile, as supplied. There is no earlier figure, and none is implied.
Where it started
A business with real relevance to craft, category and local searches, whose search presence had room to be found by more of them. The starting point is described in words: no earlier figure exists, so none is shown.
The starting point
A product-led business with strong relevance to craft, category and local searches. The case is about strengthening the paths that lead to it.
The aim
Broaden discovery, connect what people search for to the page that answers it, and make the business profile part of the same journey.
Reach people searching for products and categories, not only for the shop’s name.
Give a search for a product a clear route to the collection or product that answers it.
Use the craft and the products’ own stories as further ways in from search.
Make the business profile part of the wider discovery journey, beside the website.
What we did
Five connected pieces of work, each tied to a different part of the discovery journey — so that a search, wherever it starts, ends on something to buy or somewhere to go.
Search
What someone types —, a product, a craft, a place
Page
The page that answers it,, not the home page
Product
The thing they came for,, one step away
Action
Order, call,, or find the store
Widened the footprint around product, category and craft-related searches.
Connected search themes to the product and collection pages that answer them.
Used product knowledge and the craft itself as informational ways in.
Strengthened the Google Business Profile alongside the website.
Made the step from a query to a page, a product and an action a short one.
Performance
Google Search Console, web search, three months from 17 May 2026. The totals are Google’s; the chart beside them is the same chart, traced.
Visibility
114K impressions — ArtCraft in front of a searcher about 1,200 times a day, on average.
Traffic
2.28K clicks from organic search — people who chose the result and came to the site.
Position
9.3 on average, across every query it appeared for — on average, a first-page result.
Search queries
The seven top queries by clicks, as the console lists them. Two are the shop’s name. The other five are things people want to buy — and they are where nearly all of the visibility is.
| Query | Intent | Clicks | Impressions | Click-through |
|---|---|---|---|---|
| dinner set price in pakistan | Product | 46 | 8,604 | 0.5 % |
| artcraft pakistan | Brand | 41 | 70 | 59 % |
| artcraft | Brand | 32 | 241 | 13 % |
| saraiki ajrak | Craft | 16 | 470 | 3.4 % |
| blue pottery dinner set | Product | 12 | 461 | 2.6 % |
| pakistani handicrafts | Category | 12 | 287 | 4.2 % |
| multani crockery | Craft | 12 | 205 | 5.9 % |
The seven queries, split
57 %of the clicks came from the 5 queries that are not the shop’s name
Beyond the brand · 98Brand · 73
97 %of the impressions came from the 5 queries that are not the shop’s name
Beyond the brand · 10,027Brand · 311
The intents are our reading of each query; the queries and their figures are the console’s. Click-through is clicks divided by impressions.
Local search
The same search can end on the map: a pottery store in Multan, rated, reviewed and open. The profile is where a searcher checks the business before they act.
Find
A search, on Google or on the map
Check
Stars, reviews, hours, the street
Act
The website, directions or a call
The outcome
Three sources, each showing a different part of the same journey. Only what they show is reported here.
114K impressions, 2.28K clicks and a 9.3 average position over three months: search is a steady source of visitors.
Five of the seven top queries are products, crafts or categories. Discovery does not depend on someone already knowing the name.
A 5.0 rating from eight reviews and 234 interactions: the search can end at the store as well as on the site.
The takeaway
Search became part of the storefront.
Measurable visibility across branded, product, category and craft searches, carried through to a live business profile. Verified evidence only: no historical figure is invented.
Services on this project
Next project
WinterWatchTell us what you want to change. We’ll discuss the work that would support it.
Discuss your projectRecommended for you
Combine growth with technology and creative execution to unlock even bigger results — from strategy to scale, all in one place.
Technology & Products
Websites, web apps, AI solutions and custom development to power your business.
Brand & Content
Creative strategy, content and production that bring your brand to life and make it unforgettable.
Growth / Explore / What’s nextDifferent expertise. A stronger tomorrow.