Studio — Commercial Execution

Show customers the business they are choosing.

Create photographs of your people, products and spaces that give customers a clear and credible picture of your offer.

Orbitype Oneconcept product

Commercial approach

One concept. Multiple commercial expressions.

A single product can live across platforms, spaces and stories. From idea to execution, we build complete commercial worlds.

A campaign layout: nine white modules with orange and black controls, laid out as one pack on a pale ground in raking light — 01 Hero campaignOne product. A bigger world. Small Tools Bigger Ideas. Create, Adapt, Focus, Together.

A single square white module with a domed centre, shot from above on a pale ground — 02 Packshot

Close up, an orange fader in its dark track beside a perforated grille, the grain of the white casing sharp — 03 Material detail

A smiling woman holds the pack of modules up to the camera while friends laugh on a sofa behind her — 04 In-use / TalentIdeas look better together.

The pack on an office desk in front of a monitor showing a Balkaris layout, a mug beside it — 05 In spaceIdeas, Tools, People, A Brighter Tomorrow. Good Ideas Make Room.

A Balkaris poster of the pack on a concrete wall in the street, people walking past in a blur — 06 Campaign printBalkaris. Small Tools Bigger Ideas. Create, Adapt, Focus, Together.

A showroom: the pack under an acrylic case on a stone plinth, the Balkaris name on the concrete wall behind it — 07 EnvironmentBalkaris. Tools, People, A Brighter Tomorrow.

People · Products · Spaces · Real business

How it translates

Built for every format.

We plan the concept once, then execute it across website, social and campaign outputs — so every touchpoint works together.

The nine white modules as one pack — faders, knobs, keys, a grille and a dome — cut out and laid at an angle

Concept

A single idea. Designed with every format in mind from the start.

Idea
Direction
Story
Assets

Execute

We adapt and produce the assets for each channel.

WebsiteHero & pages
SocialPosts & stories
CampaignAds & print

Scale

A consistent visual system that works across every touchpoint.

Consistent
Efficient
Impactful
Built to last

What you receive

From shot plan to finished image library.

The creative direction book, the shot list, a sheet of selects and the finished prints of the modules, laid out together

Creative direction and shot list
Define the style, key subjects and setup.
Location, people or product photography
On site or in studio, with professional direction.
Selection and retouching
Careful curation and editing for a consistent look.
Exports for agreed uses and formats
Optimised files for web, social, print and more.

Our designers and marketers can help define the images before the shoot, so the website and campaign have what they need.

Branding Content Production Video Production

Questions

Asked before deciding.

Half a day to two days depending on the shot list. We schedule around your operation rather than closing it.

Creative direction and a shot list agreed before the day, the photography itself — product, interior, food or people — then selection, retouching and exports for the agreed uses and formats. You leave with an image library, not a folder of files.

Both, in Zürich and across Switzerland. Interiors and people are usually photographed where they are; products can go either way. The subject and the use decide it, not a default.

From where the images will be used. The shot list is built from the website, campaign and social formats the pictures have to fill, so the important subjects and compositions are ready for those uses rather than cropped into them later.

Yes. Portraits are planned so that people photographed on different days, in different places, sit together on one page — same light, same framing, same finish.

The selected images, retouched and colour-managed, delivered in web and print formats and organised for use. The formats and applications are defined in the scope, so your team knows exactly what it will get.

You do. Usage rights are assigned outright and do not expire, so the pictures can keep working on your website, in print and in campaigns without a licence running out.

Yes, when the day is planned for it. Photography and film can share a production, so a shoot yields stills and cuts from the same set-ups. Our content production service is built around exactly that.

What needs photographing, where the images will appear and any dates or location constraints. Brand guidelines and examples of images you like or dislike help us set the direction before the shot list.

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