OpenAI introduces Business Hub for ChatGPT

OpenAI has launched a suite of tools for businesses within ChatGPT, according to a report by willfrancis24 on TikTok. Users can now claim their business profiles through a new Business Hub to verify their identity. This update allows companies to manage product feeds, track how often they are mentioned in conversations, and monitor website traffic. The suite also introduces an AI agent that can answer customer questions using provided business data. willfrancis24 notes that OpenAI states signing up does not guarantee higher placement in AI responses.

Why it matters

This update shifts how you measure visibility in generative AI. Instead of relying on third-party tools to guess your presence in large language models, you can now access direct data from OpenAI. For a Swiss business, this provides a more reliable way to analyse how customers discover your services through chat interfaces. However, claiming a profile is not a shortcut to better visibility. It simply provides the infrastructure to manage your digital footprint more accurately.

• You can monitor actual click-through rates from ChatGPT to your website.
• Direct product feeds allow you to synchronise stock levels and pricing.
• The AI agent provides a structured way for users to interact with your specific business data.

What to watch

You should verify your business details in the Business Hub immediately to ensure accuracy. Monitor the new discovery topics to understand how people discuss your industry. While these tools provide better data, they do not replace traditional SEO. You must still optimise your content to ensure the model recognises your brand, as OpenAI is not promising increased visibility for verified profiles.

Within a year, verification will likely drive visibility. This happens only if OpenAI changes its ranking algorithm to prioritise these verified business profiles over standard user data.