Popular pages
Common sections
Ask with AI Beta
Ask anything about our services, process, pricing or how we can help. The guide answers, asks what it needs to know, and recommends — without leaving the page.
Example prompts
Case study · WinterWatch
WinterWatch is a YouTube channel about Game of Thrones and its world. The work was the whole of the long-form video: the topic and its promise, the structure of the story, and the edit itself, delivered ready to publish — twenty to seventy minutes at a time.
Titles, views, runtimes, dates and chapters are read from YouTube on 23 September 2026 and can be checked there. The baseline is the one figure that cannot: it is an estimate from memory, and every place it appears says so.
The brief
The channel needed its videos made from the story outward: what the video promises, how it unfolds, and an edit that keeps a viewer for the length of it. The work covered the channel’s recurring formats.
32:41Character
Deep-dive profiles of one person, told through their moments.
e.g. Every Time Tyrion Outsmarted Everyone
1:12:22History
Timelines that put a whole world in order.
e.g. The COMPLETE History of Game Of Thrones
57:22Relationships
Family trees and connections, explained so they stay explained.
e.g. How EVERY Targaryen Is Related (Entire Family Tree Explained)
21:49Lists
Ranked narratives, where each entry is its own short story.
e.g. Every Person Who Deserved To Die In Game Of Thrones
The value of the edit
In the project period a video typically drew somewhere around five to ten thousand views. The best-performing video now shows 2.5 million. The first figure is remembered, not measured; the second is on YouTube.
5:46~2.7K approx. views
25:35~4.8K approx. views
19:56~6.5K approx. views
~5K–10K
Approximate views a video in the project period. An estimate from memory: the original analytics were not kept, and these figures are not a reconstruction of them.
21:492.5M+
2,503,727 views on YouTube, 23 September 2026. Watch ↗
Content plan
Topic and narrative direction
Story structure
A clear progression
Long-form edit
Rhythm and retention
Visual sequencing
Scene-led storytelling
Final video
Ready for YouTube
What changed
Four things the edit did on every video, whatever its format and however long it ran.
Topics shaped into repeatable formats, each with a clear promise to the viewer.
Long stories built on progression, reveals, context and payoff — not a sequence of clips.
Footage chosen and ordered to carry the story, the emotion and the context at once.
Density of information, visual change and momentum managed across the whole runtime.
The deliverable wasn’t a video
It was a repeatable long-form content product, built for YouTube.
The hero video
The channel’s most-watched video, laid out along its own runtime: nine chapters, as the uploader marked them, each opening on the frame YouTube shows for it.
0:00 Introduction
0:10 Joffrey Baratheon
3:01 Ramsay Bolton
5:27 Walder Frey
8:15 Petyr Baelish
11:12 Tywin Lannister
14:55 Alliser Thorne
16:48 Viserys Targaryen
19:41 ShaeNot a one-off
Five public videos from the channel, by views. Four formats, twenty minutes to seventy-two, and none of them under half a million.
21:49Every Person Who Deserved To Die In Game Of Thrones2,503,727views
40:12When an Audition Made TV History982,814views57:22How EVERY Targaryen Is Related (Entire Family Tree Explained)711,943views32:41Every Time Tyrion Outsmarted Everyone679,277views1:12:22The COMPLETE History of Game Of Thrones591,401views5,469,162 views3:44:26 of videoWinterWatch on YouTube · 18.5K subscribers
Views, runtimes and dates as YouTube showed them on 23 September 2026. They only go up; the page does not update them.
The outcome
Five videos, 5.46 million public views between them, and one that passed 2.5 million on its own.
What the client received
A senior long-form editing workflow that takes a complex subject and turns it into a structured, visual, publication-ready YouTube video.
Long-form video editing Content planning · Storytelling · Editing · Post-productionWatch the project
Services on this project
Next project
Schlüssel BarTell us what you want to change. We’ll discuss the work that would support it.
Discuss your projectRecommended for you
Combine creative execution with technology and growth to build a stronger brand and bigger opportunities.
Technology & Products
Websites, web apps, AI solutions and custom development to power your business.
Growth & Performance
Attract, convert, and scale with data-driven marketing and automation.
Studio / Explore / What’s nextDifferent expertise. A stronger tomorrow.