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AI & Automation

Where AI earns its place in a business, where it does not, and what has to be true before it is worth building.

Creative & Content21 September 20266 minHow a generated video ends up on your pageTransparent video is not a format. It is four or five decisions, and generation only makes the first one for you.

AI & AutomationSept 20262 minGoogle AI is automating local business enquiriesBeing visible in search results is no longer sufficient if your business cannot answer automated calls from AI agents.

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