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Marketing
Getting found, getting chosen and knowing which of the two is failing.
- Marketing5 minWhat to actually measure on a company siteVisits do not pay the rent. Four numbers that tell you whether the site is doing its job.
- Marketing3 minLocal SEO requires physical presence and data accuracyVisibility is a vanity metric if your contact details are wrong or your booking links are broken.
- Marketing3 minConversion optimisation requires data, not aesthetic changesGrowth comes from identifying the specific decision points where users abandon a process.
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