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AI & Automation1 min read

OpenAI launches ChatGPT Business profiles

OpenAI has introduced a Business Hub for companies to manage their profiles and product data within ChatGPT.

by Fini MironFounder @ Balkaris
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OpenAI announced the beta launch of Businesses in ChatGPT via a post on their TikTok account. This new feature allows companies to claim their business profile and manage specific information through a Business Hub. Verified organisations can update details and provide product feeds containing current pricing and availability. According to OpenAI, eligible ecommerce and online service businesses in the U.S. may also build a Business Agent to assist customers with product exploration.

The video this was written from, by @openai. See it on TikTok.

Why it matters

Swiss companies must wait for broader availability. While OpenAI allows businesses in any region where ChatGPT is active to claim a profile, the specialised Business Agent tool is currently restricted to US-based ecommerce and online service providers. This creates a gap between basic profile management and active customer automation. If you operate in Switzerland, your primary focus will be on data accuracy within the Business Hub rather than deploying autonomous agents.

  • You can monitor how users mention your brand through aggregated insights.
  • You can provide direct product feeds to ensure pricing remains accurate.
  • You cannot yet deploy the US-specific customer service agents.

What to watch

Monitor how OpenAI expands the Business Agent functionality beyond the United States. For now, your priority is the accuracy of your product feeds. If your pricing or stock levels are incorrect in the Business Hub, ChatGPT will provide outdated information to users. Check your data regularly to ensure the platform reflects your actual inventory.

Successful companies do not wait for new tools to clean their databases. They assign technical staff to audit product attributes in the OpenAI Business Hub every week.

Key takeaways

  • US-based ecommerce firms can currently access autonomous Business Agents.
  • Swiss businesses are limited to profile management and data updates.
  • Maintaining accurate product feeds is essential to prevent incorrect AI responses.

Frequently asked

When can Swiss companies use the Business Agent tool?

OpenAI has not provided a specific date for when this feature will expand beyond the United States.

How does the Business Hub affect my existing website data?

It requires you to provide specific product feeds to ensure ChatGPT displays your current pricing and stock levels.