Turn one
production day
into weeks
of content.

A content strategy tied to what the business needs to say, an editorial calendar and a production pipeline, copy, stills and cuts produced in batches, then reporting on what earned attention. A publishing rhythm you can actually keep.

Topics and formats are agreed first, then shot together on a production day and edited into the pieces each channel needs. One planned day feeds a month of publishing instead of a scramble for material each week.

An organised, labelled content library: stills, cuts and copy adapted to the formats you publish in, ready to schedule. Quantities are agreed in the plan, so you know what a production day delivers.

No. This produces the material; social media marketing runs the channels. The two are often combined, but a business with its own community manager can take the library and publish it themselves.

It follows the rhythm you want to keep. A production day is planned to feed a month, so the number of days depends on how much you publish and how often the material needs refreshing.

Yes. A launch quarter or the eight weeks before a campaign is a common brief: the material is planned backwards from the dates, so the publishing sequence is ready before it starts.

On what earned attention and what did not — reach, engagement and, where the content is meant to bring them, enquiries. The report shapes the next batch rather than justifying the last one.

What you want to communicate, the channels involved and the material you already have, plus access to the people, places and products that should appear.