Give people a reason to stop, understand and enquire.

Yes. The creative is produced by the same studio that shoots it, made for the campaign from the start rather than adapted from whatever exists, with matching pages and enquiry handling.

By comparing distinct creative ideas and offers, not minor variations, and following what happens after the click. What deserves another test is decided on enquiries and sales, not on which advert people liked.

Yes. Retargeting is part of the audience strategy, so people who showed interest see the next message rather than the first one again.

They land on a page that matches the advert and leads to a clear action, and the enquiry that follows is handled. That part is planned with the campaign, because an advert that works and a page that does not is money spent on a dead end.

It is for brands whose customers scroll before they search — where interest is created rather than captured. If your customers already know what they are looking for, Google Ads may be the better first channel, and we will say so.

Conversion tracking is set up before the campaign runs, so enquiries and purchases are attributed to the adverts that produced them. Reporting follows the customer action, not reach.

On what the campaign was set up to achieve: enquiries, purchases, and what each cost, with the creative reviewed alongside the numbers so you can see why one advert outperformed another.

What you want to promote, who should respond and what happens after they click, plus access to your advertising account and the page or product the campaign leads to.