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Growth — Google Ads

Meet customers when they are searching for your offer.

Discuss your Google Ads

Search intentAdvertsLanding pagesConversion tracking

Connect relevant searches to clear adverts and useful landing pages, with tracking for the enquiries or purchases that matter.

Where it helps

Make the search, the message and the page agree.

Focus the campaign on the intent you want to serve and review irrelevant traffic alongside the quality of incoming enquiries.

  1. 01

    Search intent

    Target the searches that show real interest in your services, and exclude what does not fit.

  2. 02

    Relevant message

    Use clear, specific adverts that match what people are looking for and set the right expectations.

  3. 03

    Useful destination

    Send people to a focused landing page with a simple enquiry process and tracking in place.

The example

Follow the search through to the enquiry.

From a relevant search and clear advert, to a focused landing page and a tracked enquiry — an illustrative example for an office fit-out business.

Illustrative search campaign

01The search and the advert

office fit-out services

Sponsoredwww.examplefitout.co.uk

Office fit-out planned around your team

Workplace fit-out, from planning to handover. Functional spaces for growing teams.

02The landing page and the enquiry

Office spaces that work harder.

Thoughtful fit-out for productive people and growing businesses.

PlanFit outWork better

Name

Business email

Your project details

Send enquiry

Illustrative campaign for an invented business. Approved client work is added with client permission; no measured result is shown.

What you receive

A search campaign with a clear destination.

  1. 01Search-intent and keyword planning
  2. 02Campaign and advert structure
  3. 03Landing pages and conversion tracking
  4. 04Search-term and performance review

We can update the offer, page and enquiry process alongside the campaign, so improvements do not stop at the advert.

Questions

Asked before deciding.

Search-intent and keyword planning, campaign and advert structure, landing pages and conversion tracking, then search-term and performance review. A campaign with a clear destination, not a set of adverts.

Whichever fits the demand. Search campaigns capture people who know what they are looking for; shopping suits a catalogue; performance max has its place once tracking is solid. The mix is decided from your services and the searches that matter, not from a default.

From the intent you want to serve: the searches that mean someone is ready to enquire or buy. Search terms are reviewed regularly, and irrelevant traffic is excluded rather than paid for.

They decide the result. The search, the advert and the page have to agree, and we can update the offer, the page and the enquiry process alongside the campaign, so improvements do not stop at the advert.

Conversion tracking is set up for the actions that are valuable to you — calls, forms, bookings, purchases — before the campaign spends, so the review is about enquiries rather than clicks.

It is for businesses whose customers already know what they are looking for. If there is no search demand for what you offer, Google is the wrong first channel, and the keyword planning will show that before you spend.

It depends on the demand for your searches and what an enquiry is worth to you. We agree a starting budget from the keyword planning and review it against results, rather than asking for a figure up front.

Your services, the areas you serve and which customer actions are valuable, plus access to your Google Ads account, analytics and the website the campaign sends people to.

On enquiries and what each cost, with the search-term review alongside, so you can see which searches bring customers and which bring traffic. The measurement period and definitions are stated every time.

Which searches should lead to your business?

Discuss your Google Ads

Tell us your services, the areas you serve and which customer actions are valuable to you.

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